Marketing Executive, Wolverhampton, West Midlands

Job description

Marketing Executive

Location: Codsall, Wolverhampton – Office Based, Monday to Friday 9-5pm

Salary: Up to £35,000 DOE

Contract: Full time, Permanent

At Apollo Home Healthcare, we deliver specialist, complex care that enables people to live safely and independently at home. Every package of care is tailored to the individual, guided by our values – the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment.

As we continue to grow, marketing plays a critical role in connecting our services with the people who need them – from service users and families to clinicians, commissioners, case managers and future colleagues.

THE ROLE

This is a hands-on, fast-paced role where you will bring our marketing strategy to life and play a key part in supporting business growth.

You’ll work across the full marketing mix – delivering campaigns, supporting recruitment, driving engagement, and strengthening our brand presence. Working closely with our commercial, operations, and recruitment teams, you’ll ensure marketing activity directly supports service delivery, mobilisation, and expansion.

You will also play a key role in supervising, supporting, and mentoring our social media recruitment content creator, who is based at our central office.

KEY RESPONSIBILITIES:

CAMPAIGN DELIVERY & BRAND:

•  Plan, deliver, and optimise multi-channel marketing campaigns (digital, social, events)
• Develop creative, engaging content that reflects our services, values, and impact
• Strengthen brand awareness across key audiences and regions

COMMERCIAL & RECRUITMENT SUPPORT:

• Support lead generation and business growth initiatives
• Partner with recruitment teams to deliver targeted attraction campaigns aligned to staffing needs

INTERNAL COMMUNICATIONS:

• Lead internal marketing campaigns and communications to ensure clarity, consistency, and engagement across teams

DIGITAL & CONTENT:

• Manage and support delivery the social media calendar, aligned to organisational priorities and key events
• Create engaging content including email campaigns, collateral, and sector-specific materials
• Support video and storytelling initiatives that showcase our work and outcomes

EVENTS & ENGAGEMENT:

• Plan and deliver events, engagement activity, and commercial initiatives to support growth

PERFORMANCE & INSIGHT:

• Track, analyse, and report on campaign performance
• Use data and insights to continuously improve marketing effectiveness

WHAT SUCCESS LOOKS LIKE:

• Increased brand visibility and engagement across key audiences
• Measurable growth in enquiries and lead generation
• Effective recruitment marketing campaigns supporting staffing pipelines
• Strong, consistent internal communications across the organisation
• Marketing activity that clearly supports business growth and operational delivery

WHAT YOU'LL NEED:

• Degree in Marketing, Communications, or a related field (preferred but not essential).
• 2+ years’ experience in digital marketing; experience in recruitment marketing is a bonus.
• Experience with Google Analytics, SEO/SEM, and social media advertising.
• Strong copywriting and content creation skills.
• Ability to interpret data and turn insights into meaningful action.
• Excellent communication and relationship‑building skills.
• A creative, proactive approach with the confidence to bring new ideas forward.
• Ability to build strong relationships with internal and external stakeholders.
• Full UK driving licence, access to your own vehicle and flexibility to travel across the business, on occasion, as required.
• Experience in digital marketing within the healthcare sector is highly desirable.

This is an exciting opportunity to join a growing organisation where marketing is becoming an increasingly important part of how we support our growth and strengthen our position in the market. You’ll have real exposure across the business, the opportunity to shape campaigns and initiatives, and the chance to make a meaningful impact as we continue to expand.

As the marketing function grows, this role is expected to develop into a management level role, offering progression and increased responsibility.

WHAT WE OFFER:

• Competitive salary up to £35,000 D.O.E
• On-site parking
• 25 days annual leave plus Bank Holidays.
• An extra day off on your birthday*.
• Loyalty reward programmes at 3 and 5 years*.
• Refer a Friend Scheme.
• Workplace pension.
• Exciting career growth and development opportunities within a niche healthcare company.

APPLY NOW:

If you’re excited by the opportunity to shape meaningful marketing activity and play a key role in supporting the delivery of life‑changing care, we’d love to hear from you. This is a role where your creativity, strategic thinking, and ambition can truly make an impact - and where there’s real scope for growth and progression as our organisation continues to expand.

Apply with your CV via this job board, or contact our Recruitment Team:

Phone: 01902 847111

Email: recruitment@apollohomehealthcare.com